Description
SWOT ANALYSIS OF NIRMA BEAUTY SOAP
Nirma Beauty Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Soundriya sabun nirma
USP
Quality at affordable price STP
Segment
Beauty Soaps
Target Group
Mass market for women form middle class
Positioning
Better Products, Better Value, Better Living SWOT Analysis
1. First movers advantage and captured a large market share 2. Early penetration in to the market 3. Low priced 4. Backward integration Strength 5. Excellent availability due to strong distribution channels in India
1.Difficult to maintain low cost Weakness 2.Lack global tie-ups
1.Acquisitions for strengthening its distribution tie-ups Opportunity 2.Entry into premium segment
1.MNCs coming to India toilet and soap industry Threats 2.Emergence of small regional players
Competition
1.Lux 2.Lifebouy Competitors 3.Pears
doc_228971181.docx
SWOT ANALYSIS OF NIRMA BEAUTY SOAP
Nirma Beauty Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Soundriya sabun nirma
USP
Quality at affordable price STP
Segment
Beauty Soaps
Target Group
Mass market for women form middle class
Positioning
Better Products, Better Value, Better Living SWOT Analysis
1. First movers advantage and captured a large market share 2. Early penetration in to the market 3. Low priced 4. Backward integration Strength 5. Excellent availability due to strong distribution channels in India
1.Difficult to maintain low cost Weakness 2.Lack global tie-ups
1.Acquisitions for strengthening its distribution tie-ups Opportunity 2.Entry into premium segment
1.MNCs coming to India toilet and soap industry Threats 2.Emergence of small regional players
Competition
1.Lux 2.Lifebouy Competitors 3.Pears
doc_228971181.docx