Description
SWOT ANALYSIS OF NIPPON STEEL
Nippon Steel
Parent Company
Nippon Steel Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
On the leading edge
USP
Supply of valuable & attractive products and ideas
STP
Segment
Steel, engineering & construction, chemicals
Target Group
Electronics, energy, construction, industrial machinery, automobile
World leading steel maker Positioning Developer and leader of world leading technology
SWOT Analysis
1. Best product line up in industry 2. Robust financial growth 3. Highly advanced research and development and Technological competitiveness 4. Employee strength of nearly 60,000 people 5. One of the top 5 producers of steel in the world 6. Merger plans, overseas tie-ups and environmental regulations have Strength enhanced its market position
1. Dependence on Japanese markets and limited global penetration Weakness 2. Increasing Raw material prices affected operations
1. Increase capacity and operations 2. Mergers & Acquisitions in Asia Opportunity 3. Global tie-ups and alliances to increase global operations
1. Production of less no. of automobiles 2. Rising costs of coking coal & iron ore Threats 3. Natural disasters and calamities
Competition
1. JFE holding 2. POSCO 3. Baoshan Iron & Steel Co Competitors 4. Arcelor Mittal
doc_877383929.docx
SWOT ANALYSIS OF NIPPON STEEL
Nippon Steel
Parent Company
Nippon Steel Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
On the leading edge
USP
Supply of valuable & attractive products and ideas
STP
Segment
Steel, engineering & construction, chemicals
Target Group
Electronics, energy, construction, industrial machinery, automobile
World leading steel maker Positioning Developer and leader of world leading technology
SWOT Analysis
1. Best product line up in industry 2. Robust financial growth 3. Highly advanced research and development and Technological competitiveness 4. Employee strength of nearly 60,000 people 5. One of the top 5 producers of steel in the world 6. Merger plans, overseas tie-ups and environmental regulations have Strength enhanced its market position
1. Dependence on Japanese markets and limited global penetration Weakness 2. Increasing Raw material prices affected operations
1. Increase capacity and operations 2. Mergers & Acquisitions in Asia Opportunity 3. Global tie-ups and alliances to increase global operations
1. Production of less no. of automobiles 2. Rising costs of coking coal & iron ore Threats 3. Natural disasters and calamities
Competition
1. JFE holding 2. POSCO 3. Baoshan Iron & Steel Co Competitors 4. Arcelor Mittal
doc_877383929.docx