Description
SWOT ANALYSIS OF NIMBOOZ
Nimbooz
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Ekdum Asli Indian
USP
Non aerated lemon drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Lemon based freshness drink
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.People prefer homemade lemon drinks
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other aerated drinks competitors Threats 2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Competition
Competitors
1.Limca
doc_882868291.docx
SWOT ANALYSIS OF NIMBOOZ
Nimbooz
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Ekdum Asli Indian
USP
Non aerated lemon drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Lemon based freshness drink
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.People prefer homemade lemon drinks
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other aerated drinks competitors Threats 2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Competition
Competitors
1.Limca
doc_882868291.docx