Description
SWOT ANALYSIS OF NIMA SOAP
Nima Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Nima sandal girl 21st century girl
USP
Provide the common man with a quality product at an affordable price STP
Segment
All income groups
Target Group
Mass market for middle class Indian women
Positioning
Better Products, Better Value, Better Living SWOT Analysis
1. Large varieties of Nima soaps– floral fragrance segments as Sandal, Rose, Jasmine sandal soap 2. Early penetration in to the market 3. Low priced Strength 4. Backward integration
1.Difficult to maintain low cost due to raw material such as soda ash and lab Weakness 2.Intense soap segment means less growth of market share
1.Acquisitions for strengthening its distribution tie-ups 2.Entry into premium segment Opportunity 3. Tapping opportunities in rural segment and also global expansion
Threats
1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players Competition
1.Lux 2.Lifebouy Competitors 3.Pears
doc_171035355.docx
SWOT ANALYSIS OF NIMA SOAP
Nima Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Nima sandal girl 21st century girl
USP
Provide the common man with a quality product at an affordable price STP
Segment
All income groups
Target Group
Mass market for middle class Indian women
Positioning
Better Products, Better Value, Better Living SWOT Analysis
1. Large varieties of Nima soaps– floral fragrance segments as Sandal, Rose, Jasmine sandal soap 2. Early penetration in to the market 3. Low priced Strength 4. Backward integration
1.Difficult to maintain low cost due to raw material such as soda ash and lab Weakness 2.Intense soap segment means less growth of market share
1.Acquisitions for strengthening its distribution tie-ups 2.Entry into premium segment Opportunity 3. Tapping opportunities in rural segment and also global expansion
Threats
1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players Competition
1.Lux 2.Lifebouy Competitors 3.Pears
doc_171035355.docx