Description
SWOT ANALYSIS OF NIKON
Nikon Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Group Consumer Electronics IT and Technology At the heart of the image; I am Nikon Professionalism, Authenticity and Innovation/Nikkor Lenses STP High end quality SLR cameras, ophthalmic lenses and optical products for consumers Urban upper middle and upper class individuals Traditionally associated with Professional Photography; Lately focus has shifted to everyday photography SWOT Analysis 1. Strong market position built on broadproduct portfolio 2. Diversified geographic presence with focuson developing markets provides diversified revenue stream with reduced business risk 3. Strong research and development capabilities facilitate new product development in line with changing consumer preference 4. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience 5. Excellent advertising and branding exercises through TVCs and print ads 6. Has a strong workforce of over 25,000 Strength 7. Good branding through sponsorships of events and sports
Segment Target Group
Positioning
teams 1. Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales Weakness 2. Instances of alleged violation of competition laws incurred penalties and hurt the brand image a few times 1. Online sales opportunities by leveraging e-commerce market and effectively using online marketing options 2. Expanding presence in the global market Opportunity 3. More innovative product offerings for the customers 1. Rapid technological changes 2. Increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos 3. Competition with black market, parallelimport and smuggled goods Threats Intense competition in the Indian digitalcameras market Competition 1. Canon 2. Casio 3. Kodak 4. Sony 5. Pentax 6. Panasonic 7. Fujifilm Competitors 8. Olympus
doc_624901276.docx
SWOT ANALYSIS OF NIKON
Nikon Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Group Consumer Electronics IT and Technology At the heart of the image; I am Nikon Professionalism, Authenticity and Innovation/Nikkor Lenses STP High end quality SLR cameras, ophthalmic lenses and optical products for consumers Urban upper middle and upper class individuals Traditionally associated with Professional Photography; Lately focus has shifted to everyday photography SWOT Analysis 1. Strong market position built on broadproduct portfolio 2. Diversified geographic presence with focuson developing markets provides diversified revenue stream with reduced business risk 3. Strong research and development capabilities facilitate new product development in line with changing consumer preference 4. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience 5. Excellent advertising and branding exercises through TVCs and print ads 6. Has a strong workforce of over 25,000 Strength 7. Good branding through sponsorships of events and sports
Segment Target Group
Positioning
teams 1. Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales Weakness 2. Instances of alleged violation of competition laws incurred penalties and hurt the brand image a few times 1. Online sales opportunities by leveraging e-commerce market and effectively using online marketing options 2. Expanding presence in the global market Opportunity 3. More innovative product offerings for the customers 1. Rapid technological changes 2. Increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos 3. Competition with black market, parallelimport and smuggled goods Threats Intense competition in the Indian digitalcameras market Competition 1. Canon 2. Casio 3. Kodak 4. Sony 5. Pentax 6. Panasonic 7. Fujifilm Competitors 8. Olympus
doc_624901276.docx