Description
SWOT ANALYSIS OF NIKE
Nike
Parent Company
Nike Inc
Category
Apparel, Sports Equipment and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Just do it
USP
Shoes that are made for professional athletes STP
Segment
Sports enthusiasts
Target Group
Men, women and children from urban upper-middle and upper class
Positioning
High quality, high price which gives satisfaction and comfort SWOT Analysis
1. World’s leading brand for sports shoes and apparel 2.Recognized three times by fortune magazines on “100 best companies to work for” 3.Listed among 50 most innovative corporate 4.It differentiates by making innovative products which has global recognition 5. Effective business relationship globally 6. Launched many other products in collaboration with companies e.g. launched music player, watches etc 7. Leading top of the mind brand with excellent innovative advertising and branding 8. Exclusive shops all over the world apart from availability through multi-brand retail stores Strength 9. Ranked in top three for climate-friendly companies
10. Associates itself with leading international sports teams, players and events
1. In Vietnam the company faced allegations of labor and wage laws with employees 2. In Cambodia and Pakistan there have been allegations for child Weakness labor and poor working conditions
1. Product expansion in areas like more concentration in sunglasses, sportswear etc. which gives high profit 2. Can open their stores in tier 2 cities in emerging economies as well 3. Enhance brand visibility by opening sports academies across the Opportunity world for nurturing talent
1.Footwear market is so competitive, major competition from other brands 2.As it is an international brand currency fluctuations of countries affects the business 3. Fake imitations and replicas often cause a problem Threats 4. Adaption of new techniques and innovation by other brands Competition
1.Reebok 2.Adidas 3.Puma 4.Converse Competitors 5.Fila
doc_618598992.docx
SWOT ANALYSIS OF NIKE
Nike
Parent Company
Nike Inc
Category
Apparel, Sports Equipment and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Just do it
USP
Shoes that are made for professional athletes STP
Segment
Sports enthusiasts
Target Group
Men, women and children from urban upper-middle and upper class
Positioning
High quality, high price which gives satisfaction and comfort SWOT Analysis
1. World’s leading brand for sports shoes and apparel 2.Recognized three times by fortune magazines on “100 best companies to work for” 3.Listed among 50 most innovative corporate 4.It differentiates by making innovative products which has global recognition 5. Effective business relationship globally 6. Launched many other products in collaboration with companies e.g. launched music player, watches etc 7. Leading top of the mind brand with excellent innovative advertising and branding 8. Exclusive shops all over the world apart from availability through multi-brand retail stores Strength 9. Ranked in top three for climate-friendly companies
10. Associates itself with leading international sports teams, players and events
1. In Vietnam the company faced allegations of labor and wage laws with employees 2. In Cambodia and Pakistan there have been allegations for child Weakness labor and poor working conditions
1. Product expansion in areas like more concentration in sunglasses, sportswear etc. which gives high profit 2. Can open their stores in tier 2 cities in emerging economies as well 3. Enhance brand visibility by opening sports academies across the Opportunity world for nurturing talent
1.Footwear market is so competitive, major competition from other brands 2.As it is an international brand currency fluctuations of countries affects the business 3. Fake imitations and replicas often cause a problem Threats 4. Adaption of new techniques and innovation by other brands Competition
1.Reebok 2.Adidas 3.Puma 4.Converse Competitors 5.Fila
doc_618598992.docx