Description
SWOT ANALYSIS OF NIELSEN HOLDINGS
Nielsen Holdings
Parent Company
Nielsen Holdings BV
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Understanding customer needs and the market trends
STP
Segment
People seeking for Professional Information
Target Group
Customers who demand value add and next generation solutions
Combining information, deep expertise, and technology to provide Positioning customers with solutions that improve their quality and effectiveness
SWOT Analysis
1. Printing publishing accounts susbtantial part of the revenue of the parent company 2. High revenue from online publishing and services 3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths 4. Use of robust technology platforms to deliver best value to Strengths customers
1. Trying to completely transcend traditional publishing to online publishing Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Leveraging its history to stretch across geographies and areas of expertise 2. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. High competition of resource allocation to other business developments Threats 2.Tough competition from the other global players
Competition
1. Reed Elsevier 2.Informa Plc Competitors 3.Thomas Reuters
doc_712162518.docx
SWOT ANALYSIS OF NIELSEN HOLDINGS
Nielsen Holdings
Parent Company
Nielsen Holdings BV
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Understanding customer needs and the market trends
STP
Segment
People seeking for Professional Information
Target Group
Customers who demand value add and next generation solutions
Combining information, deep expertise, and technology to provide Positioning customers with solutions that improve their quality and effectiveness
SWOT Analysis
1. Printing publishing accounts susbtantial part of the revenue of the parent company 2. High revenue from online publishing and services 3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths 4. Use of robust technology platforms to deliver best value to Strengths customers
1. Trying to completely transcend traditional publishing to online publishing Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Leveraging its history to stretch across geographies and areas of expertise 2. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. High competition of resource allocation to other business developments Threats 2.Tough competition from the other global players
Competition
1. Reed Elsevier 2.Informa Plc Competitors 3.Thomas Reuters
doc_712162518.docx