Description
SWOT ANALYSIS OF NICOLE MILLER
Nicole Miller
Parent Company
Nicole Miller
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Beachy keen; Shades of summer
USP
Designs and Experience STP
Segment
Premium apparel for women
Target Group
Urban women from the upper middle class
Positioning
Nicole Miler Experience SWOT Analysis
1. Nicole Miller Brand name is strong across the US 2. Approx 20 signature stores in US 3. Brand Awareness in the regions where it is present is high 4. Miller's women's apparel is sold in over 1,200 independent stores Strength 5. Good brand presence and advertising in the American market
1. High cost of maintaining the brand Weakness 2. Limited brand presence across the world
1.Opportunity to expand in areas beyond the current product profile 2.Can make use of digital media to make its products available across boundaries 3.Taking advantage of the increasing disposable income in emerging markets and hence entering these markets also Opportunity 4. Expansion in European and Asian markets
1.Competitive Segment 2.Imitaton of designs is possible Threats 3.Substitutes are easily available Competition
1. Dolce and Gabbana 2. Gucci Competitors 3. Versace
doc_207689538.docx
SWOT ANALYSIS OF NICOLE MILLER
Nicole Miller
Parent Company
Nicole Miller
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Beachy keen; Shades of summer
USP
Designs and Experience STP
Segment
Premium apparel for women
Target Group
Urban women from the upper middle class
Positioning
Nicole Miler Experience SWOT Analysis
1. Nicole Miller Brand name is strong across the US 2. Approx 20 signature stores in US 3. Brand Awareness in the regions where it is present is high 4. Miller's women's apparel is sold in over 1,200 independent stores Strength 5. Good brand presence and advertising in the American market
1. High cost of maintaining the brand Weakness 2. Limited brand presence across the world
1.Opportunity to expand in areas beyond the current product profile 2.Can make use of digital media to make its products available across boundaries 3.Taking advantage of the increasing disposable income in emerging markets and hence entering these markets also Opportunity 4. Expansion in European and Asian markets
1.Competitive Segment 2.Imitaton of designs is possible Threats 3.Substitutes are easily available Competition
1. Dolce and Gabbana 2. Gucci Competitors 3. Versace
doc_207689538.docx