Description
SWOT ANALYSIS OF NHN CORPORATION
NHN Corporation
Parent Company
NHN Corporation
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Connect with People
USP
Attractive online gaming portal and internet services
STP
Segment
People using internet for gaming, entertainment
Target Group
Urban middle and upper middle class individuals
Positioning
Next generation network service provider
SWOT Analysis
1. One of the largest Korean Internet company in terms of net profit 2. Wide range of convenient and innovative online services 3. Company in growing phase and hence wide opportunity to grow 4. High customer loyalty 5. Successful merger and acquisitions Strength 6.Pioneer in online gaming
1. Less presence in global market 2. Mostly restricted to South Korea for revenues Weakness 3. Relatively new hence brand recall is less
1. Huge market for online gaming in South korea, USA and Japan 2. Few local players to compete with 3. Mobile application developers Opportunity 4. Broaden into wireless internet market
1. Fierce entrance competition among the late palyers Threats 2. Government intervention in the service, as main customer base is
South Korea
Competition
1. Netease.com 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_946134777.docx
SWOT ANALYSIS OF NHN CORPORATION
NHN Corporation
Parent Company
NHN Corporation
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Connect with People
USP
Attractive online gaming portal and internet services
STP
Segment
People using internet for gaming, entertainment
Target Group
Urban middle and upper middle class individuals
Positioning
Next generation network service provider
SWOT Analysis
1. One of the largest Korean Internet company in terms of net profit 2. Wide range of convenient and innovative online services 3. Company in growing phase and hence wide opportunity to grow 4. High customer loyalty 5. Successful merger and acquisitions Strength 6.Pioneer in online gaming
1. Less presence in global market 2. Mostly restricted to South Korea for revenues Weakness 3. Relatively new hence brand recall is less
1. Huge market for online gaming in South korea, USA and Japan 2. Few local players to compete with 3. Mobile application developers Opportunity 4. Broaden into wireless internet market
1. Fierce entrance competition among the late palyers Threats 2. Government intervention in the service, as main customer base is
South Korea
Competition
1. Netease.com 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_946134777.docx