Description
SWOT ANALYSIS OF NEXTERA ENERGY RESOURCES
NextEra Energy Resources
Parent Company
NextEra Energy, Inc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
We Heard You
USP
Powering our future with renewable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
A leader in clean energy SWOT Analysis
1. Strong R&D capabilities with 85 wind facilities 2. Nuclear generation assets alongwith hydro energy, wind power, solar power 3. Strong reputation in power plant development and construction based on standardized processes 4. State of art equipment, new technology 5. Competitive wholesale power generator 6. Well diversified energy portfolio 7. Power generation through the use of clean-burning fuels and Strength renewable resources
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations Weakness 2. Employee Unrest
3. Geographically not well diversified
1.Increase wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Dominion Resources 2. American Electric Competitors 3. FirstEnergy
doc_559434760.docx
SWOT ANALYSIS OF NEXTERA ENERGY RESOURCES
NextEra Energy Resources
Parent Company
NextEra Energy, Inc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
We Heard You
USP
Powering our future with renewable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
A leader in clean energy SWOT Analysis
1. Strong R&D capabilities with 85 wind facilities 2. Nuclear generation assets alongwith hydro energy, wind power, solar power 3. Strong reputation in power plant development and construction based on standardized processes 4. State of art equipment, new technology 5. Competitive wholesale power generator 6. Well diversified energy portfolio 7. Power generation through the use of clean-burning fuels and Strength renewable resources
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations Weakness 2. Employee Unrest
3. Geographically not well diversified
1.Increase wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Dominion Resources 2. American Electric Competitors 3. FirstEnergy
doc_559434760.docx