Description
SWOT ANALYSIS OF NEXT RETAIL INDIA
NEXT Retail India
Parent Company
Videocon group
Category
Consumer durable Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Best brands and best margins
USP
New styles STP
Segment
Style and status cautious group
Target Group
Upper Middle class group
Positioning
Styles and quality SWOT Analysis
1.Currently it has 600 showrooms in 25 states across India 2.Skilled staff in terms of technical knowledge and product knowledge 3.Reliable and well known brand name in consumer durable category 4.Competitive pricing strategy is a differentiating factor Strength 5. Strong brand reputation owing to backing by parent company
1. Customer involvement needs to be increased when compared to industry leaders 2.Provision for customer retention measures are negligible; hence Weakness brand loyalty gets affected
1.Could upgrade itself by reviewing customer feedbacks Opportunity 2.Opportunity to increase footfalls by exploring innovative
promotional strategies 3.Enhance in showroom performance by effective use of staff members
1. Employee retention is big concern in today’s world 2.Customer are very much cautious about spending on consumer durable category Threats 3.Difficult to target all segments of society Competition
1.Vijay Sales 2.Croma Competitors 3.Ezone
doc_944884301.docx
SWOT ANALYSIS OF NEXT RETAIL INDIA
NEXT Retail India
Parent Company
Videocon group
Category
Consumer durable Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Best brands and best margins
USP
New styles STP
Segment
Style and status cautious group
Target Group
Upper Middle class group
Positioning
Styles and quality SWOT Analysis
1.Currently it has 600 showrooms in 25 states across India 2.Skilled staff in terms of technical knowledge and product knowledge 3.Reliable and well known brand name in consumer durable category 4.Competitive pricing strategy is a differentiating factor Strength 5. Strong brand reputation owing to backing by parent company
1. Customer involvement needs to be increased when compared to industry leaders 2.Provision for customer retention measures are negligible; hence Weakness brand loyalty gets affected
1.Could upgrade itself by reviewing customer feedbacks Opportunity 2.Opportunity to increase footfalls by exploring innovative
promotional strategies 3.Enhance in showroom performance by effective use of staff members
1. Employee retention is big concern in today’s world 2.Customer are very much cautious about spending on consumer durable category Threats 3.Difficult to target all segments of society Competition
1.Vijay Sales 2.Croma Competitors 3.Ezone
doc_944884301.docx