Description
SWOT ANALYSIS OF NEWYORK YANKEES
New York Yankees
Parent Company
Yankee Global Enterprises
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful teams in MLB history
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
One of the most successful teams in MLB with the best players playing Positioning for the side
SWOT Analysis
1. Perennially among the leaders in MLB attendance 2. Most successful team in MLB history 3. Dedicated fan base 4. Well documented rivalry with Boston Red Sox 5. Baseball legends like Babe Ruth have played for this franchise Strength 6. One of the most valuable sports franchise in the world across sports
1.High payroll, because of which fans of other franchises have come to hate them 2.Lower popularity of baseball outside USA prevents them from Weakness becoming a truly global franchise
1.Set up academies in Europe and Asia, to attract more fans 2. Retain and attract top players which will help them to keep winninig Opportunity consistently
1. Threat of top players leaving for other teams 2. Threat of not being able to maintain the high wages of its players Threats due to the slowing economy
Competition
1.Boston Red Sox 2.Chicago Cubs Competitors 3.New York Mets
doc_114824341.docx
SWOT ANALYSIS OF NEWYORK YANKEES
New York Yankees
Parent Company
Yankee Global Enterprises
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful teams in MLB history
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
One of the most successful teams in MLB with the best players playing Positioning for the side
SWOT Analysis
1. Perennially among the leaders in MLB attendance 2. Most successful team in MLB history 3. Dedicated fan base 4. Well documented rivalry with Boston Red Sox 5. Baseball legends like Babe Ruth have played for this franchise Strength 6. One of the most valuable sports franchise in the world across sports
1.High payroll, because of which fans of other franchises have come to hate them 2.Lower popularity of baseball outside USA prevents them from Weakness becoming a truly global franchise
1.Set up academies in Europe and Asia, to attract more fans 2. Retain and attract top players which will help them to keep winninig Opportunity consistently
1. Threat of top players leaving for other teams 2. Threat of not being able to maintain the high wages of its players Threats due to the slowing economy
Competition
1.Boston Red Sox 2.Chicago Cubs Competitors 3.New York Mets
doc_114824341.docx