Description
SWOT ANALYSIS OF NEW YORK GIANTS
New York Giants
Parent Company
Owner-John Mara
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful NFL franchise with a loyal fan base
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Successful NFL franchise with a loyal fan base in New York, one of the Positioning biggest cities of the world
SWOT Analysis
1. Hugely Successful NFL franchise with a loyal fan base 2.Has a State of the art training centre 3. Successful promotions and merchandising results in good revenues every year 4. Strong business from merchandising Strength 5. Popular brand across USA with many prominent players
1.Does not have a global fan base Weakness 2.Limited efforts to go global affects potential of growing
1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA 2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL 3.Take advantage of being based in a city like New York to attract more Opportunity fans
1. Other top franchises buying their top players 2. Threat from its major rivals like Philadelphia Eagles and New York Threats Jets
Competition
1.Philadelphia Eagles 2.New York Jets Competitors 3.Dallas Cowboys
doc_214138337.docx
SWOT ANALYSIS OF NEW YORK GIANTS
New York Giants
Parent Company
Owner-John Mara
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful NFL franchise with a loyal fan base
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Successful NFL franchise with a loyal fan base in New York, one of the Positioning biggest cities of the world
SWOT Analysis
1. Hugely Successful NFL franchise with a loyal fan base 2.Has a State of the art training centre 3. Successful promotions and merchandising results in good revenues every year 4. Strong business from merchandising Strength 5. Popular brand across USA with many prominent players
1.Does not have a global fan base Weakness 2.Limited efforts to go global affects potential of growing
1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA 2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL 3.Take advantage of being based in a city like New York to attract more Opportunity fans
1. Other top franchises buying their top players 2. Threat from its major rivals like Philadelphia Eagles and New York Threats Jets
Competition
1.Philadelphia Eagles 2.New York Jets Competitors 3.Dallas Cowboys
doc_214138337.docx