Description
SWOT ANALYSIS OF NEW WORLD DEVELOPMENT
New World Development
Parent Company
New World Development Company Limited
Property and hotel, infrastructure services , telecommunications and Category department store
Sector
Real Estate
Tagline/ Slogan
A New world for you and me; Build a new better world
USP
Quality and efficiency
STP
Segment
Industries-Shipping ,transportation, Hotels, Metro cities
Target Group
Government projects, tenders, City centric and corporate.
Positioning
Green building, Environmental friendly infrastructure
SWOT Analysis
1. Diversified growth into sectors like infrastructure, services and telecommunications 2. Green initiative through CSR and working for the education and underprivileged 3. Quick delivery and services 4. Strong financial position and strong brand name 5. Has an expertise in office buildings, shopping malls, residential Strength apartments in China and Hong Kong
1. Absence of business in low level income group 2. Restrictions and policies implemented by Govt increases operational efficiency 3. Limited global expansion as compared to a few other international Weakness players
1. Alliances and joint ventures for expansion 2.Huge potential market in developing nations and emerging economies Opportunity 3. Acquisitions of small real estate firms
1. Economic slowdown and market fluctuations 2.Exchange rate fluctuations Threats 3.Intense competition from existing and new players
Competition
1. Holts Wharf 2. Sun Hung Kai properties ltd Competitors 3. Hung Lung group
doc_575211851.docx
SWOT ANALYSIS OF NEW WORLD DEVELOPMENT
New World Development
Parent Company
New World Development Company Limited
Property and hotel, infrastructure services , telecommunications and Category department store
Sector
Real Estate
Tagline/ Slogan
A New world for you and me; Build a new better world
USP
Quality and efficiency
STP
Segment
Industries-Shipping ,transportation, Hotels, Metro cities
Target Group
Government projects, tenders, City centric and corporate.
Positioning
Green building, Environmental friendly infrastructure
SWOT Analysis
1. Diversified growth into sectors like infrastructure, services and telecommunications 2. Green initiative through CSR and working for the education and underprivileged 3. Quick delivery and services 4. Strong financial position and strong brand name 5. Has an expertise in office buildings, shopping malls, residential Strength apartments in China and Hong Kong
1. Absence of business in low level income group 2. Restrictions and policies implemented by Govt increases operational efficiency 3. Limited global expansion as compared to a few other international Weakness players
1. Alliances and joint ventures for expansion 2.Huge potential market in developing nations and emerging economies Opportunity 3. Acquisitions of small real estate firms
1. Economic slowdown and market fluctuations 2.Exchange rate fluctuations Threats 3.Intense competition from existing and new players
Competition
1. Holts Wharf 2. Sun Hung Kai properties ltd Competitors 3. Hung Lung group
doc_575211851.docx