Description
SWOT ANALYSIS OF NEW ENGLAND PATRIOTS
New England Patriots
Parent Company
Owner-Robert Kraft
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful NFL teams with 7 superbowl appearances
STP
Segment
All followers of American Football
Target Group
Male in the age group 15-60
One of the most successful teams in NFL with the highest number of Positioning superbowl appearances in the last 25 years
SWOT Analysis
1. Excellent marketing and merchandising in USA 2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years 3. World class home stadium-Gillete Stadium Strength 4. Loyal and huge fan base in USA
1. Very few fans outside USA, especially in emerging economies like India and China 2.Various ownership changes in the past have affected the stability of Weakness the franchise
1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future 2.Expand to newer markets and tap the global fans, and create a global Opportunity fan base
1.Threat from one of its most bitter rivals, the New York Jets Threats 2.Threat of other top franchises buying Cowboys’ better players
Competition
1.New York Jets 2.Dallas Cowboys Competitors 3.Washington Redskins
doc_361894971.docx
SWOT ANALYSIS OF NEW ENGLAND PATRIOTS
New England Patriots
Parent Company
Owner-Robert Kraft
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful NFL teams with 7 superbowl appearances
STP
Segment
All followers of American Football
Target Group
Male in the age group 15-60
One of the most successful teams in NFL with the highest number of Positioning superbowl appearances in the last 25 years
SWOT Analysis
1. Excellent marketing and merchandising in USA 2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years 3. World class home stadium-Gillete Stadium Strength 4. Loyal and huge fan base in USA
1. Very few fans outside USA, especially in emerging economies like India and China 2.Various ownership changes in the past have affected the stability of Weakness the franchise
1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future 2.Expand to newer markets and tap the global fans, and create a global Opportunity fan base
1.Threat from one of its most bitter rivals, the New York Jets Threats 2.Threat of other top franchises buying Cowboys’ better players
Competition
1.New York Jets 2.Dallas Cowboys Competitors 3.Washington Redskins
doc_361894971.docx