Description
SWOT ANALYSIS OF NEUTROGENA
Neutrogena
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
#1 Dermatologist Recommended; Just healthy beautiful skin
USP
Complete range of beauty products under one brand. STP
Segment
Skin care segment
Target Group
Youths, working professionals
A product which is best for the skin as it is recommended by Positioning Dermatologists SWOT Analysis
1. Availability in UK, India, Canada and South Korea 2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc 3. Good Supply chain and distribution network 4. Strong advertising media through Ad campaigns Strength 5. Associations with celebrities help in creating a string brand image
1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers Weakness 2.Despite being a high quality product, its global reach is limited
1.To prosper in rural market 2.Launching products for lower middle class Opportunity 3. Tie-up with hotel chains, clinics, hospitals
1.Ayurvedic treatments 2.Local brands and other international brands Threats 3. Preference by people for only home-made therapies Competition
1.Himalaya Natural 2.Ayurvedic medicines Competitors 3.Patanjali medicines
doc_724822331.docx
SWOT ANALYSIS OF NEUTROGENA
Neutrogena
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
#1 Dermatologist Recommended; Just healthy beautiful skin
USP
Complete range of beauty products under one brand. STP
Segment
Skin care segment
Target Group
Youths, working professionals
A product which is best for the skin as it is recommended by Positioning Dermatologists SWOT Analysis
1. Availability in UK, India, Canada and South Korea 2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc 3. Good Supply chain and distribution network 4. Strong advertising media through Ad campaigns Strength 5. Associations with celebrities help in creating a string brand image
1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers Weakness 2.Despite being a high quality product, its global reach is limited
1.To prosper in rural market 2.Launching products for lower middle class Opportunity 3. Tie-up with hotel chains, clinics, hospitals
1.Ayurvedic treatments 2.Local brands and other international brands Threats 3. Preference by people for only home-made therapies Competition
1.Himalaya Natural 2.Ayurvedic medicines Competitors 3.Patanjali medicines
doc_724822331.docx