WOT analysis of Nestle’s
Strength
1. Nestle has positioned themselves very well with all the variety of products.
2. Nestle is a company, which is reputed internationally as the topmost food products provider in the world.
3. The brand is well known to people & they can easily identify it from others.
4. They are well known for providing topmost quality products.
5. Nestles main strength is coffee as it is most consumed in India and abroad too.
6. It is well known for its distribution network in Indian market.
7. The prices of chocolates of Nestles are comparatively cheap as compared to other companies.
Weaknesses
1. The major weakness is that Nestle does not aim equally at all products. Its main strength has only been coffee and not chocolates also.
2. There is lack of penetration of chocolates in the rural market where people tend to miss the chocolate. There is big scope for chocolate in rural market.
3. Even this brand has failed to provide pure vegetarian chocolates in India as per the culture.
Opportunities
1. There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting.
2. Aim their product as per Indian custom and can capture the non-consumers of chocolates.
3. The chocolate market is at growth stage with very less competition so by introducing new brand and advertising there can be a very good scope in future.
Threat
1. There exists no brand loyalty in the chocolate market and consumers frequently shift their brands.
2. The competition is a great threat for the company in chocolate segment.
3. New small companies entering Indian market may take away the market share.
Strength
1. Nestle has positioned themselves very well with all the variety of products.
2. Nestle is a company, which is reputed internationally as the topmost food products provider in the world.
3. The brand is well known to people & they can easily identify it from others.
4. They are well known for providing topmost quality products.
5. Nestles main strength is coffee as it is most consumed in India and abroad too.
6. It is well known for its distribution network in Indian market.
7. The prices of chocolates of Nestles are comparatively cheap as compared to other companies.
Weaknesses
1. The major weakness is that Nestle does not aim equally at all products. Its main strength has only been coffee and not chocolates also.
2. There is lack of penetration of chocolates in the rural market where people tend to miss the chocolate. There is big scope for chocolate in rural market.
3. Even this brand has failed to provide pure vegetarian chocolates in India as per the culture.
Opportunities
1. There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting.
2. Aim their product as per Indian custom and can capture the non-consumers of chocolates.
3. The chocolate market is at growth stage with very less competition so by introducing new brand and advertising there can be a very good scope in future.
Threat
1. There exists no brand loyalty in the chocolate market and consumers frequently shift their brands.
2. The competition is a great threat for the company in chocolate segment.
3. New small companies entering Indian market may take away the market share.