Description
SWOT ANALYSIS OF NESTLE MILKYBAR
Milkybar
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Milky Bar give me the power; Dum hai to bahar nikal ;Good Food Tagline/ Slogan Good Life
USP
Milk Chocolate
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Power of milk for champions
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
1.Very sweet, not good for diabetic Weakness 2.Food products have a limited shelf life
1.More advertising and promotion Opportunity 2. Reaching out to a wider global audience
Threats
1.Threat from other chocolate brands
2.Threat from other sweet dishes
Competition
1.Cadburys 2.Amul White Competitors 3.Imported White Chocolates
doc_257201568.docx
SWOT ANALYSIS OF NESTLE MILKYBAR
Milkybar
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Milky Bar give me the power; Dum hai to bahar nikal ;Good Food Tagline/ Slogan Good Life
USP
Milk Chocolate
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Power of milk for champions
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
1.Very sweet, not good for diabetic Weakness 2.Food products have a limited shelf life
1.More advertising and promotion Opportunity 2. Reaching out to a wider global audience
Threats
1.Threat from other chocolate brands
2.Threat from other sweet dishes
Competition
1.Cadburys 2.Amul White Competitors 3.Imported White Chocolates
doc_257201568.docx