Description
SWOT ANALYSIS OF NESTLE MILKMAID
MilkMaid
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Doodh badla mood badla ;Good Food Good Life
USP
Condensed milk sweet dish ingredient
STP
Segment
Homemakers who prepare sweet dishes
All People especially housewives between 25-50 middle and upper Target Group class
Positioning
Sweetened milk for making sweets
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4. Recipes help in brand promotion
1. Not good for diabetic patients Weakness 2.Food products have a limited shelf life
Opportunity
1.Low sugar version
1.Threat from pure milk Threats 2.Substitute milk sweeteners
Competition
Competitors
1.Amul Mithaimate
doc_243535682.docx
SWOT ANALYSIS OF NESTLE MILKMAID
MilkMaid
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Doodh badla mood badla ;Good Food Good Life
USP
Condensed milk sweet dish ingredient
STP
Segment
Homemakers who prepare sweet dishes
All People especially housewives between 25-50 middle and upper Target Group class
Positioning
Sweetened milk for making sweets
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4. Recipes help in brand promotion
1. Not good for diabetic patients Weakness 2.Food products have a limited shelf life
Opportunity
1.Low sugar version
1.Threat from pure milk Threats 2.Substitute milk sweeteners
Competition
Competitors
1.Amul Mithaimate
doc_243535682.docx