Description
SWOT ANALYSIS OF NESTLE KITKAT
Kitkat
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Have a break have a Kitkat ;Good Food Good Life
USP
Chocolate covered wafer
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate to be had whenever one takes a break
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Nestle's successful brand
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
Competitors
1.Cadbury Perk
doc_266957759.docx
SWOT ANALYSIS OF NESTLE KITKAT
Kitkat
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Have a break have a Kitkat ;Good Food Good Life
USP
Chocolate covered wafer
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate to be had whenever one takes a break
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility Strength 3.Good product distribution and availability
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Nestle's successful brand
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
Competitors
1.Cadbury Perk
doc_266957759.docx