Description
SWOT ANALYSIS OF NESCAFE
Nescafe
Parent Company
Nestle
Category
Beverages
Sector
Food Products
Tagline/ Slogan
One Nescafe many coffees ;Good Food Good Life
USP
100% pure instant coffee
STP
Segment
People looking to make coffee instantly
Target Group
All people in the upper and middle class
Positioning
100% pure coffee made from finest coffee beans
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Health conscious people avoid coffee as it Contains caffeine
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Health conscious people avoiding coffee
Competition
Competitors
1.Coffee flavored drinks
doc_106106273.docx
SWOT ANALYSIS OF NESCAFE
Nescafe
Parent Company
Nestle
Category
Beverages
Sector
Food Products
Tagline/ Slogan
One Nescafe many coffees ;Good Food Good Life
USP
100% pure instant coffee
STP
Segment
People looking to make coffee instantly
Target Group
All people in the upper and middle class
Positioning
100% pure coffee made from finest coffee beans
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Health conscious people avoid coffee as it Contains caffeine
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Health conscious people avoiding coffee
Competition
Competitors
1.Coffee flavored drinks
doc_106106273.docx