Description
SWOT ANALYSIS OF NELSONIC INDUSTRIES
Nelsonic Industries
Parent Company
M.Z. Berger
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Theme based and game watch maker
STP
Segment
Theme based watches and game watches
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting watches for young and old alike
SWOT Analysis
1. Big brand name 2. Has license to some of the most popular comic and movie franchises 3.High brand recall due to tieups with brands like G.I.Joe, Barbie, Power Rangers etc 4. Seller of unique products Strength 5.Good media attention
1.Limited diversity in product portfolio 2.Top management needed to be more efficient and limited global Weakness recognition
1.Potential to tap into more franchises 2.Could have introduced limited edition watches 3.Build retail stores and global tieups Opportunity 4.Build more museums and put more watches into auction
1.Other game watches 2.Television Threats 3.Outdoor games
Competition
1.Casio 2.Game Boy Competitors 3.Game and Watch
doc_961816093.docx
SWOT ANALYSIS OF NELSONIC INDUSTRIES
Nelsonic Industries
Parent Company
M.Z. Berger
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Theme based and game watch maker
STP
Segment
Theme based watches and game watches
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting watches for young and old alike
SWOT Analysis
1. Big brand name 2. Has license to some of the most popular comic and movie franchises 3.High brand recall due to tieups with brands like G.I.Joe, Barbie, Power Rangers etc 4. Seller of unique products Strength 5.Good media attention
1.Limited diversity in product portfolio 2.Top management needed to be more efficient and limited global Weakness recognition
1.Potential to tap into more franchises 2.Could have introduced limited edition watches 3.Build retail stores and global tieups Opportunity 4.Build more museums and put more watches into auction
1.Other game watches 2.Television Threats 3.Outdoor games
Competition
1.Casio 2.Game Boy Competitors 3.Game and Watch
doc_961816093.docx