Description
SWOT ANALYSIS OF NEC CORPORATION
NEC Corporation Parent Company Category Sector Tagline/ Slogan USP NEC Corporation Electronics IT and Technology Empowered by Innovation Empowering people and society through innovation STP IT solutions, personal solutions, carrier solutions, social infrastructure Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions Passionate about innovation and customer-focused collaboration SWOT Analysis 1. Strong position in Japan – number one for decades sets the tone for global expansion 2. Large number of mergers and acquisitions has added to business capabilities 3. Considerable expertise in emerging cloud computing segment 4. Leading position in enterprise telephony market due to consistent growth Strength 5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics 1. Majority of its business done only in Japan this means a high dependence on the Japanese market 2. Sluggish growth and performance in the booming smartphones market
Segment
Target Group Positioning
Weakness
3. Globally still not an established brand 1. IT spending in Asia-Pacific to increase opening more avenues to grow 2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness 3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment 1. Sluggish Japanese economy is a threat 2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator 3. Appreciation of Yen might considerably affect the company’s finances Competition 1. Cisco Systems, Inc. 2. Dell Inc. 3. Fujitsu Limited 4. Apple Inc. Competitors 5. Hewlett-Packard Company
Opportunity
Threats
doc_130292616.docx
SWOT ANALYSIS OF NEC CORPORATION
NEC Corporation Parent Company Category Sector Tagline/ Slogan USP NEC Corporation Electronics IT and Technology Empowered by Innovation Empowering people and society through innovation STP IT solutions, personal solutions, carrier solutions, social infrastructure Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions Passionate about innovation and customer-focused collaboration SWOT Analysis 1. Strong position in Japan – number one for decades sets the tone for global expansion 2. Large number of mergers and acquisitions has added to business capabilities 3. Considerable expertise in emerging cloud computing segment 4. Leading position in enterprise telephony market due to consistent growth Strength 5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics 1. Majority of its business done only in Japan this means a high dependence on the Japanese market 2. Sluggish growth and performance in the booming smartphones market
Segment
Target Group Positioning
Weakness
3. Globally still not an established brand 1. IT spending in Asia-Pacific to increase opening more avenues to grow 2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness 3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment 1. Sluggish Japanese economy is a threat 2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator 3. Appreciation of Yen might considerably affect the company’s finances Competition 1. Cisco Systems, Inc. 2. Dell Inc. 3. Fujitsu Limited 4. Apple Inc. Competitors 5. Hewlett-Packard Company
Opportunity
Threats
doc_130292616.docx