Description
SWOT ANALYSIS OF NDTV
NDTV New Delhi Television Ltd
Parent Company
NDTV New Delhi Television Ltd
Category
Channels and broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Most respected news channel
STP
Segment
Segmenting based on different television viewing tastes and channels
Target Group
News and lifestyle channels
Positioning
Indian news channel with integrity and truth
SWOT Analysis
1. New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country 2. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company 3. Launch of NDTV imagine and NDTV good times increased diversity in channels 4. Good number of Philanthropy and social initiatives 5. Awards function which are organized by NDTV provides great brand name and recognition 6. Increasing revenues every year which attracts investors to trade and invest 7. GOOD TIMES is second most best life styles channel in India Strength 8. Top of the mind brand known for quality news
1. Loss of IMAGINE TV caused a brand hit 2. Radio tapes controversy which led to damage of brand 3. Alleged Violation of Indian tax rules by foreign subsidies under NDTV Weakness caused a major hit to the brand
1. Increase in social initiatives as it is already recognized as socially sensitive company 2. Tieups with companies for increase in sponsorship of initiatives Opportunity 3. Penetrate into rural market by initiatives taken by the company
1. Threat from other competitors Threats 2. Entry of international players into the segment
Competition
1. IBN 18 2. Aaj Tak 3. CNN IBN Competitors 4. Times Now
doc_419974316.docx
SWOT ANALYSIS OF NDTV
NDTV New Delhi Television Ltd
Parent Company
NDTV New Delhi Television Ltd
Category
Channels and broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Most respected news channel
STP
Segment
Segmenting based on different television viewing tastes and channels
Target Group
News and lifestyle channels
Positioning
Indian news channel with integrity and truth
SWOT Analysis
1. New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country 2. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company 3. Launch of NDTV imagine and NDTV good times increased diversity in channels 4. Good number of Philanthropy and social initiatives 5. Awards function which are organized by NDTV provides great brand name and recognition 6. Increasing revenues every year which attracts investors to trade and invest 7. GOOD TIMES is second most best life styles channel in India Strength 8. Top of the mind brand known for quality news
1. Loss of IMAGINE TV caused a brand hit 2. Radio tapes controversy which led to damage of brand 3. Alleged Violation of Indian tax rules by foreign subsidies under NDTV Weakness caused a major hit to the brand
1. Increase in social initiatives as it is already recognized as socially sensitive company 2. Tieups with companies for increase in sponsorship of initiatives Opportunity 3. Penetrate into rural market by initiatives taken by the company
1. Threat from other competitors Threats 2. Entry of international players into the segment
Competition
1. IBN 18 2. Aaj Tak 3. CNN IBN Competitors 4. Times Now
doc_419974316.docx