Description
SWOT ANALYSIS OF NAVY CUT CIGARETTES
Navy Cut Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Made for each other
USP
Priced at the deep discount level STP
Segment
Medium priced cigarettes
Adult as well as the youth smokers. It extended beyond the SEC A Target Group category to the SEC B as well
Combines smooth flavor with 'cool', unique packaging at a price that Positioning is more affordable for today SWOT Analysis
1. Extensive FMCG distribution network 2. Strong brand value of ITC 3. Low priced 4. Large consumer base with strong brand loyalty Strength 5. Extensively available due to strong distribution
1. The manufacturing process very time consuming Weakness 2. Company has to rely on surrogate advertising to promote products
1. Robust Growth opportunities in Indian market 2.Introduction of new flavors Opportunity 3. Replacement of bidi with low priced cigarettes
1. Lot of competitors 2. Anti smoking government policies 3. The next threat may also be the changing habits of the consumer; Threats they may quit smoking due to its ill effects and hazards. Competition
1. David off 2. Marlboro Competitors 3. Benson & Hedges
doc_269036477.docx
SWOT ANALYSIS OF NAVY CUT CIGARETTES
Navy Cut Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Made for each other
USP
Priced at the deep discount level STP
Segment
Medium priced cigarettes
Adult as well as the youth smokers. It extended beyond the SEC A Target Group category to the SEC B as well
Combines smooth flavor with 'cool', unique packaging at a price that Positioning is more affordable for today SWOT Analysis
1. Extensive FMCG distribution network 2. Strong brand value of ITC 3. Low priced 4. Large consumer base with strong brand loyalty Strength 5. Extensively available due to strong distribution
1. The manufacturing process very time consuming Weakness 2. Company has to rely on surrogate advertising to promote products
1. Robust Growth opportunities in Indian market 2.Introduction of new flavors Opportunity 3. Replacement of bidi with low priced cigarettes
1. Lot of competitors 2. Anti smoking government policies 3. The next threat may also be the changing habits of the consumer; Threats they may quit smoking due to its ill effects and hazards. Competition
1. David off 2. Marlboro Competitors 3. Benson & Hedges
doc_269036477.docx