SWOT ANALYSIS OF NAUKRI.COM

Description
SWOT ANALYSIS OF NAUKRI.COM

Naukri.com

Parent Company

InfoEdge India limited

Category

Website-Job portal

Sector

Media and Entertainment

Tagline/ Slogan

India’s no. 1 job site

An availability of huge database of potential employees as well as USP employers

STP

Segment

Internet users job portal

Target Group

Internet users searching for better career opportunities

Positioned as a leading job portal with highest magnitude of database Positioning available

SWOT Analysis

1. A large database of Job Seekers and providers 2. Integrated services also available on mobile 3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. 4. Cost and time efficient for the employers to recruit employee having Strength a particular skill set

Weakness

1. Limited access for employees due to limited penetration of internet

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. To integrate more closely with the HR department of various Opportunity companies

1. Low internet penetration across various organization or locations 2. Improved services and offerings by competitors Threats 3. Newly emerging competitive job portals

Competition

1. Monster.com 2. Timesjobs Competitors 3. Jobsitesindia.com



doc_201766691.docx
 

Attachments

Back
Top