Description
SWOT ANALYSIS OF NAUKRI.COM
Naukri.com
Parent Company
InfoEdge India limited
Category
Website-Job portal
Sector
Media and Entertainment
Tagline/ Slogan
India’s no. 1 job site
An availability of huge database of potential employees as well as USP employers
STP
Segment
Internet users job portal
Target Group
Internet users searching for better career opportunities
Positioned as a leading job portal with highest magnitude of database Positioning available
SWOT Analysis
1. A large database of Job Seekers and providers 2. Integrated services also available on mobile 3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. 4. Cost and time efficient for the employers to recruit employee having Strength a particular skill set
Weakness
1. Limited access for employees due to limited penetration of internet
1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. To integrate more closely with the HR department of various Opportunity companies
1. Low internet penetration across various organization or locations 2. Improved services and offerings by competitors Threats 3. Newly emerging competitive job portals
Competition
1. Monster.com 2. Timesjobs Competitors 3. Jobsitesindia.com
doc_201766691.docx
SWOT ANALYSIS OF NAUKRI.COM
Naukri.com
Parent Company
InfoEdge India limited
Category
Website-Job portal
Sector
Media and Entertainment
Tagline/ Slogan
India’s no. 1 job site
An availability of huge database of potential employees as well as USP employers
STP
Segment
Internet users job portal
Target Group
Internet users searching for better career opportunities
Positioned as a leading job portal with highest magnitude of database Positioning available
SWOT Analysis
1. A large database of Job Seekers and providers 2. Integrated services also available on mobile 3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. 4. Cost and time efficient for the employers to recruit employee having Strength a particular skill set
Weakness
1. Limited access for employees due to limited penetration of internet
1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. To integrate more closely with the HR department of various Opportunity companies
1. Low internet penetration across various organization or locations 2. Improved services and offerings by competitors Threats 3. Newly emerging competitive job portals
Competition
1. Monster.com 2. Timesjobs Competitors 3. Jobsitesindia.com
doc_201766691.docx