SWOT ANALYSIS OF NATURAL FRESH OIL

Description
SWOT ANALYSIS OF NATURAL FRESH OIL

Nature Fresh Oil

Parent Company

Cargill

Category

Cooking Oil

Sector

Food Products

Tagline/ Slogan

Taste yum, 5 liter fat bhi kam

USP

Low cholesterol edible oil STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

For people who want to stay light and active SWOT Analysis

1. Dominant player of edible oil Strength 2.Uses health platform

1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility

1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing

1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition

1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti



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