Description
SWOT ANALYSIS OF NATIONAL SEWING MACHINE COMPANY
National Sewing Machine Company
Parent Company
National Sewing Machine Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It leads the World!
USP
Cast iron toys and novelties
STP
Segment
Toys and games
Target Group
Children (2-10 years)
Positioning
Lightest toys
SWOT Analysis
1. Produced toys under the separate label of ‘Vindex Toy Company’ which enabled better management 2. Made toys out of scrap iron from its other industries which saved costs 3. Catered to large toy market with its low prices and simple designs 4. Print advertisements to promote its toys with their photographs and Strength features
1. Too simple designs with no differentiating factors caused closure 2. Competition in other industries affected the operations of its toy Weakness company
1. Emerging market and demand for toys Opportunity 2. Can restart and market its toys as vintage toys
1. The Japanese toy making companies with their better designs and low costs 2. Many American companies were entering the toy market with special focus on toy making unlike National Sewing Machine Company whose Threats main focus was sewing machine making
Competition
1.Barclay Manufacturing Company 2.IVES Manufacturing Corporation Competitors 3.Ideal Toy Company
doc_416145760.docx
SWOT ANALYSIS OF NATIONAL SEWING MACHINE COMPANY
National Sewing Machine Company
Parent Company
National Sewing Machine Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It leads the World!
USP
Cast iron toys and novelties
STP
Segment
Toys and games
Target Group
Children (2-10 years)
Positioning
Lightest toys
SWOT Analysis
1. Produced toys under the separate label of ‘Vindex Toy Company’ which enabled better management 2. Made toys out of scrap iron from its other industries which saved costs 3. Catered to large toy market with its low prices and simple designs 4. Print advertisements to promote its toys with their photographs and Strength features
1. Too simple designs with no differentiating factors caused closure 2. Competition in other industries affected the operations of its toy Weakness company
1. Emerging market and demand for toys Opportunity 2. Can restart and market its toys as vintage toys
1. The Japanese toy making companies with their better designs and low costs 2. Many American companies were entering the toy market with special focus on toy making unlike National Sewing Machine Company whose Threats main focus was sewing machine making
Competition
1.Barclay Manufacturing Company 2.IVES Manufacturing Corporation Competitors 3.Ideal Toy Company
doc_416145760.docx