Description
SWOT ANALYSIS OF NATIONAL MINERAL DEVELOPMENT CORPORATION
NMDC National Mineral Development Corporation
Parent Company
NMDC National Mineral Development Corporation
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
Eco-friendly Miners
India's largest iron ore producer and exporter producing about 30 USP million tons of iron ore from 3 fully mechanized mines
STP
Segment
Industrial Segmentation
Target Group
Integrated Iron and Steel Plants in India
Provides iron ore at low price which helps Iron and steel plants Positioning minimize their costs
SWOT Analysis
1. Strong assets – owns four operating mines in the country 2. State Controlled – Buyer confidence is very high because of association with the state 3. Highly mechanized production – helps achieve its positioning Strength 4. Strong financial position
1. Security issues at Chhatisgarh mines 2. Limited operations within the country only 3. Brand associated with alleged illegal dealings because of current Weakness happenings
1. Diversification – into other steel manufacture raw materials 2. Expansion outside India Opportunity 3. Joint venture with related companies to grow the business
1. Increasing competition by private players Threats 2. Regulatory and safety concerns
Competition
1.Jindal Iron and Steel Company Limited 2.Kudremukh Iron Ore Company Limited 3.Sesa Goa Limited 4.Resurgere Mines & Minerals India Limited Competitors 5.Essel Mining & Industries Ltd.
doc_723923245.docx
SWOT ANALYSIS OF NATIONAL MINERAL DEVELOPMENT CORPORATION
NMDC National Mineral Development Corporation
Parent Company
NMDC National Mineral Development Corporation
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
Eco-friendly Miners
India's largest iron ore producer and exporter producing about 30 USP million tons of iron ore from 3 fully mechanized mines
STP
Segment
Industrial Segmentation
Target Group
Integrated Iron and Steel Plants in India
Provides iron ore at low price which helps Iron and steel plants Positioning minimize their costs
SWOT Analysis
1. Strong assets – owns four operating mines in the country 2. State Controlled – Buyer confidence is very high because of association with the state 3. Highly mechanized production – helps achieve its positioning Strength 4. Strong financial position
1. Security issues at Chhatisgarh mines 2. Limited operations within the country only 3. Brand associated with alleged illegal dealings because of current Weakness happenings
1. Diversification – into other steel manufacture raw materials 2. Expansion outside India Opportunity 3. Joint venture with related companies to grow the business
1. Increasing competition by private players Threats 2. Regulatory and safety concerns
Competition
1.Jindal Iron and Steel Company Limited 2.Kudremukh Iron Ore Company Limited 3.Sesa Goa Limited 4.Resurgere Mines & Minerals India Limited Competitors 5.Essel Mining & Industries Ltd.
doc_723923245.docx