Description
SWOT ANALYSIS OF NATIONAL HOCKEY LEAGUE USA
National Hockey League USA
Parent Company
NHL USA
Category
Professional Ice Hockey League
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier professional ice hockey league in the world
STP
Segment
All ice hockey fans
Target Group
Male in the age group 15-60
The premier ice hockey league with all the leading players playing in Positioning the league
SWOT Analysis
1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports 2. Presence of highly skilled players from across the globe 3.High Revenue from sponsorship and television rights 4. Loyal fan base for every team resulting in high audience in every match 5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base 6.Advocates in a number of charitable causes like “Hockey Fights Strength Cancer” which further enhanced its brand image
1.Lower fan base when compared to the other professional leagues in USA 2.Various labour disputes, which had led to the cancellation Weakness 3.Very low penetration in emerging markets like Asia
1.Shift towards digital technology to market its products to its highly affluent fan base Opportunity 2.Association with broadcasters to popularize the sport in Asia
Threats
1.Threat from the other professional leagues like NBA, NFL etc 2.Like every other sport, the threat of doping maligning the league is
always there
Competition
1.NBA 2.NFL Competitors 3.MLB
doc_449271916.docx
SWOT ANALYSIS OF NATIONAL HOCKEY LEAGUE USA
National Hockey League USA
Parent Company
NHL USA
Category
Professional Ice Hockey League
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier professional ice hockey league in the world
STP
Segment
All ice hockey fans
Target Group
Male in the age group 15-60
The premier ice hockey league with all the leading players playing in Positioning the league
SWOT Analysis
1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports 2. Presence of highly skilled players from across the globe 3.High Revenue from sponsorship and television rights 4. Loyal fan base for every team resulting in high audience in every match 5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base 6.Advocates in a number of charitable causes like “Hockey Fights Strength Cancer” which further enhanced its brand image
1.Lower fan base when compared to the other professional leagues in USA 2.Various labour disputes, which had led to the cancellation Weakness 3.Very low penetration in emerging markets like Asia
1.Shift towards digital technology to market its products to its highly affluent fan base Opportunity 2.Association with broadcasters to popularize the sport in Asia
Threats
1.Threat from the other professional leagues like NBA, NFL etc 2.Like every other sport, the threat of doping maligning the league is
always there
Competition
1.NBA 2.NFL Competitors 3.MLB
doc_449271916.docx