Description
SWOT ANALYSIS OF NATIONAL FOOTBALL LEAGUE USA
NFL National Football League USA
Parent Company
NFL National Football League USA
Category
American Football League
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Considered to be the Highest level of American football in the world
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
Top professional American football league in the world
SWOT Analysis
1. The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world 2. Loyal and huge fan base in USA 3. Association with top sponsors 4. Most attended domestic sports league in the world, with an average attendance of more than 67000 per game 5. Most teams have famous cheerleading squads, bringing more Strength glamour to the league
1.Does not have a global fan base 2.Crediblity crisis due to instances of doping 3.No proper association with broadcasters in Asia, as most NFL Weakness matches are not being telecast in Asia
1.Tap the global fan bases, especially the emerging economies like India and China Opportunity 2.Lower the cost of tickets to attract a even bigger fan base in USA
1.Threats from the popularity of other American leagues like NBA and MLB 2.Threat from the emergence of soccer in USA Threats 3. With the US economy slowing down, the revenues may not remain
same in the future
Competition
1.NBA 2.MLB Competitors 3.MLS
doc_555383557.docx
SWOT ANALYSIS OF NATIONAL FOOTBALL LEAGUE USA
NFL National Football League USA
Parent Company
NFL National Football League USA
Category
American Football League
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Considered to be the Highest level of American football in the world
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
Top professional American football league in the world
SWOT Analysis
1. The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world 2. Loyal and huge fan base in USA 3. Association with top sponsors 4. Most attended domestic sports league in the world, with an average attendance of more than 67000 per game 5. Most teams have famous cheerleading squads, bringing more Strength glamour to the league
1.Does not have a global fan base 2.Crediblity crisis due to instances of doping 3.No proper association with broadcasters in Asia, as most NFL Weakness matches are not being telecast in Asia
1.Tap the global fan bases, especially the emerging economies like India and China Opportunity 2.Lower the cost of tickets to attract a even bigger fan base in USA
1.Threats from the popularity of other American leagues like NBA and MLB 2.Threat from the emergence of soccer in USA Threats 3. With the US economy slowing down, the revenues may not remain
same in the future
Competition
1.NBA 2.MLB Competitors 3.MLS
doc_555383557.docx