Description
SWOT ANALYSIS OF NATIONAL ENTERTAINMENT COLLECTIBLES ASSOCIATION
National Entertainment Collectibles Association NECA
Parent Company
National Entertainment Collectibles Association’
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Licensed producer of toys with more than 60 licenses
STP
Segment
Kids and Adults
Target Group
Action figure enthusiasts, collectors, resellers
Positioning
Licensed producer of dolls and action figures
SWOT Analysis
1.The company has excellent reach in world markets 2.License holder for a large number of recent movies like 300, the Terminator series and so on 3.The company has diversified its product line into collectible miniature games through recent acquisitions 4.The company has also repositioned itself as a one-stop solution for movie merchandise Strength 5. High product quality and good market reputation
1.The company’s brand name is relatively new, especially in the collectors market Weakness 2. The company lacks distribution channels directly to the consumer
1.To enter the mobile, tablet application space to further leverage the licenses 2.To establish own retail stores through forward integration Opportunity 3. Sell toys online directly rather than through resellers
1. Threat from the virtual games market that is eating into the share of Threats the action figure market
2.Threat from other well-established brands in the collector’s market 3.Threat from the Chinese market that creates duplicates
Competition
1.Bowen Design Competitors 2. Galoob
doc_804488129.docx
SWOT ANALYSIS OF NATIONAL ENTERTAINMENT COLLECTIBLES ASSOCIATION
National Entertainment Collectibles Association NECA
Parent Company
National Entertainment Collectibles Association’
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Licensed producer of toys with more than 60 licenses
STP
Segment
Kids and Adults
Target Group
Action figure enthusiasts, collectors, resellers
Positioning
Licensed producer of dolls and action figures
SWOT Analysis
1.The company has excellent reach in world markets 2.License holder for a large number of recent movies like 300, the Terminator series and so on 3.The company has diversified its product line into collectible miniature games through recent acquisitions 4.The company has also repositioned itself as a one-stop solution for movie merchandise Strength 5. High product quality and good market reputation
1.The company’s brand name is relatively new, especially in the collectors market Weakness 2. The company lacks distribution channels directly to the consumer
1.To enter the mobile, tablet application space to further leverage the licenses 2.To establish own retail stores through forward integration Opportunity 3. Sell toys online directly rather than through resellers
1. Threat from the virtual games market that is eating into the share of Threats the action figure market
2.Threat from other well-established brands in the collector’s market 3.Threat from the Chinese market that creates duplicates
Competition
1.Bowen Design Competitors 2. Galoob
doc_804488129.docx