Description
SWOT ANALYSIS OF NATIONAL BASKETBALL ASSOCIATION
NBA National Basketball Association
Parent Company
NBA National Basketball League USA
Category
Basketball league USA
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Basketball league of the highest quality
STP
Segment
All basketball enthusiasts
Target Group
Male in the age group 10-60
The best basketball on offer with the best players from across the globe Positioning playing in the league
SWOT Analysis
1. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron james 2. Huge fan following in the USA 3. Excellent broadcasting and merchandising 4. Well documented rivalries like the one between LA Lakers and Boston Celtics 5. Highly competitive league 6. Good broadcasting across the world 7. Presence of top political and movie celebrities at events adds to the Strength brand value
1.Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped 2.Although the league is competitive, because of the presence of too many teams, there are many one-sided affairs Weakness 3. High ticket prices is a concern
1.Tap the global fan base by organizing exhibition matches outside USA 2.Bring in more Asian players in the league Opportunity 3.Bring in more international players to make it a truly global league
1.Threat from the growing popularity of soccer in USA 2.Threat from the other American sports such as baseball and ice hockey 3.Threat to the credibility of the league due to instances of doping in Threats the future
Competition
1.NHL 2.MLS Competitors 3.MLB
doc_742065077.docx
SWOT ANALYSIS OF NATIONAL BASKETBALL ASSOCIATION
NBA National Basketball Association
Parent Company
NBA National Basketball League USA
Category
Basketball league USA
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Basketball league of the highest quality
STP
Segment
All basketball enthusiasts
Target Group
Male in the age group 10-60
The best basketball on offer with the best players from across the globe Positioning playing in the league
SWOT Analysis
1. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron james 2. Huge fan following in the USA 3. Excellent broadcasting and merchandising 4. Well documented rivalries like the one between LA Lakers and Boston Celtics 5. Highly competitive league 6. Good broadcasting across the world 7. Presence of top political and movie celebrities at events adds to the Strength brand value
1.Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped 2.Although the league is competitive, because of the presence of too many teams, there are many one-sided affairs Weakness 3. High ticket prices is a concern
1.Tap the global fan base by organizing exhibition matches outside USA 2.Bring in more Asian players in the league Opportunity 3.Bring in more international players to make it a truly global league
1.Threat from the growing popularity of soccer in USA 2.Threat from the other American sports such as baseball and ice hockey 3.Threat to the credibility of the league due to instances of doping in Threats the future
Competition
1.NHL 2.MLS Competitors 3.MLB
doc_742065077.docx