Description
SWOT ANALYSIS OF NASPERS
Naspers
Parent Company
Naspers
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Entertainment, information and trading on demand
Entertainment, trading opportunities, information and access to their USP friends – wherever our users may be.
STP
Segment
Funds in Media related companies
Target Group
E-commerce and Media firms
Positioning
Traditional print media company to current e-media focused approach
SWOT Analysis
1. Strong brand presence in the field of multi media, TV and broadcasting 2. Experienced entrepreneurs to build internet businesses from scratch 3.Operations in over 15 countries across the world 4. Nearly 12000 employees form the strong workforce of the company Strength 5. Has many brands of newspapers, magazines, internet services etc
1. Crowded funding market Weakness 2. Weak presence in Asian Media and E-commerce sector
1. Growing e-commerce sector in South Asia and China Opportunity 2. Consolidation in Internet ventures in Central Europe
1. High taxation and regulation in India Threats 2. E-media at a nascent stage with less penetration of m-commerce
Competition
1. Hearst Media Competitors 2. Time Warner
doc_877764538.docx
SWOT ANALYSIS OF NASPERS
Naspers
Parent Company
Naspers
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Entertainment, information and trading on demand
Entertainment, trading opportunities, information and access to their USP friends – wherever our users may be.
STP
Segment
Funds in Media related companies
Target Group
E-commerce and Media firms
Positioning
Traditional print media company to current e-media focused approach
SWOT Analysis
1. Strong brand presence in the field of multi media, TV and broadcasting 2. Experienced entrepreneurs to build internet businesses from scratch 3.Operations in over 15 countries across the world 4. Nearly 12000 employees form the strong workforce of the company Strength 5. Has many brands of newspapers, magazines, internet services etc
1. Crowded funding market Weakness 2. Weak presence in Asian Media and E-commerce sector
1. Growing e-commerce sector in South Asia and China Opportunity 2. Consolidation in Internet ventures in Central Europe
1. High taxation and regulation in India Threats 2. E-media at a nascent stage with less penetration of m-commerce
Competition
1. Hearst Media Competitors 2. Time Warner
doc_877764538.docx