Description
SWOT ANALYSIS OF NASCAR
Nascar
Parent Company
Nascar
Category
Auto racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
High quality auto racing with a global audience
STP
Segment
All auto-racing enthusiasts
Target Group
Male in the age group 15-60
Positioning
High quality auto racing in USA and Canada
SWOT Analysis
1. One of the highest TV ratings amongst all professional sports franchises in USA 2. High revenue due to excellent merchandising(More than $3 billion annually) 3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports) 4. Global giants like Honda are expected to participate in the near future Strength 5. Presence of F1 stars increased the popularity of NASCAR
1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada 2.Various controversies regarding fuel consumption, emissions and pollution 3.Various issues related to driver safety Weakness 4. Drop in TV ratings and ticket prices in the recent past
1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved Opportunity 2.Switching to green fuel to make NASCAR environment friendly
1.Threat from the aggressive expansion by F1 2.High spending by the F1 manufacturers and high salary will attract Threats the best NASCAR drivers to join F1
Competition
1.Formula 1 Competitors 2.Moto GP
doc_873446008.docx
SWOT ANALYSIS OF NASCAR
Nascar
Parent Company
Nascar
Category
Auto racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
High quality auto racing with a global audience
STP
Segment
All auto-racing enthusiasts
Target Group
Male in the age group 15-60
Positioning
High quality auto racing in USA and Canada
SWOT Analysis
1. One of the highest TV ratings amongst all professional sports franchises in USA 2. High revenue due to excellent merchandising(More than $3 billion annually) 3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports) 4. Global giants like Honda are expected to participate in the near future Strength 5. Presence of F1 stars increased the popularity of NASCAR
1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada 2.Various controversies regarding fuel consumption, emissions and pollution 3.Various issues related to driver safety Weakness 4. Drop in TV ratings and ticket prices in the recent past
1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved Opportunity 2.Switching to green fuel to make NASCAR environment friendly
1.Threat from the aggressive expansion by F1 2.High spending by the F1 manufacturers and high salary will attract Threats the best NASCAR drivers to join F1
Competition
1.Formula 1 Competitors 2.Moto GP
doc_873446008.docx