Description
SWOT ANALYSIS OF NAMDHARI
Namdhari’s Fresh
Parent Company
Namdhari Seeds
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Safe,Hygienic, Fresh
USP
Produce and sell premium, best quality and fresh fruits and vegetables STP
Segment
Merchandise retail stores for fresh fruits and vegetables
Target Group
Households and institutional clients such as hotels and food chains
Positioning
Offering fresh, high quality and wide variety at genuine prices SWOT Analysis
1. Fully backward-integrated retail chain-producer, distributor and exporter of fresh fruits and vegetables 2. Established in Bangalore -Locational advantage of suitable climate, availability of sufficient infrastructure, technical manpower, advanced technology and skilled labourers 3. Strong International presence in Australia, Europe and Middle east 4. A deep, focused product portfolio-a very high variety of English and Strength Indian fruits and vegetables
1.Perishable nature of products- need fast turnover in stores 2.Limited stores compared to leading players Weakness 3.Rising cost of operations due to higher cost of production, fuel etc.
1.To seek geographical expansion into other states Opportunity 2.Seek diversification by offering fruits and vegetables for purposes such as weddings, festivals in well packaged forms apart from
household consumption 3.Build brand equity for the brand through advertising and promotions
1.Rising competition in organized retail sector from new retail chains in fresh fruits and vegetables category such as Reliance fresh, Big apple 2. Unpredictability and variability of monsoons Threats 3.Rising labor and Transportation Costs Competition
1.6Ten convenience stores 2.Reliance Fresh 3.Big Apple Competitors 4.Food Bazaar
doc_775368825.docx
SWOT ANALYSIS OF NAMDHARI
Namdhari’s Fresh
Parent Company
Namdhari Seeds
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Safe,Hygienic, Fresh
USP
Produce and sell premium, best quality and fresh fruits and vegetables STP
Segment
Merchandise retail stores for fresh fruits and vegetables
Target Group
Households and institutional clients such as hotels and food chains
Positioning
Offering fresh, high quality and wide variety at genuine prices SWOT Analysis
1. Fully backward-integrated retail chain-producer, distributor and exporter of fresh fruits and vegetables 2. Established in Bangalore -Locational advantage of suitable climate, availability of sufficient infrastructure, technical manpower, advanced technology and skilled labourers 3. Strong International presence in Australia, Europe and Middle east 4. A deep, focused product portfolio-a very high variety of English and Strength Indian fruits and vegetables
1.Perishable nature of products- need fast turnover in stores 2.Limited stores compared to leading players Weakness 3.Rising cost of operations due to higher cost of production, fuel etc.
1.To seek geographical expansion into other states Opportunity 2.Seek diversification by offering fruits and vegetables for purposes such as weddings, festivals in well packaged forms apart from
household consumption 3.Build brand equity for the brand through advertising and promotions
1.Rising competition in organized retail sector from new retail chains in fresh fruits and vegetables category such as Reliance fresh, Big apple 2. Unpredictability and variability of monsoons Threats 3.Rising labor and Transportation Costs Competition
1.6Ten convenience stores 2.Reliance Fresh 3.Big Apple Competitors 4.Food Bazaar
doc_775368825.docx