Description
SWOT ANALYSIS OF NAKAJIMA USA
Nakajima USA
Parent Company
Sanrio Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Seller of lifestyle products of various popular brands
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in US ans Japan 2. Has license to some of the most popular comic and movie franchises 3. Good quality of toys with attractive packaging Strength 4. Available at Sanrio stores and also at multi-brand toy stores
1.Customer reach is poor 2.Low brand recall and limited global presence compared to market leaders Weakness 3.Product portfolio is not diverse
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3.Build more stores
1.Other toy stores 2.Television Threats 3.Outdoor games
Competition
1.Toys R Us Competitors 2.Hobby Town
doc_744841593.docx
SWOT ANALYSIS OF NAKAJIMA USA
Nakajima USA
Parent Company
Sanrio Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Seller of lifestyle products of various popular brands
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in US ans Japan 2. Has license to some of the most popular comic and movie franchises 3. Good quality of toys with attractive packaging Strength 4. Available at Sanrio stores and also at multi-brand toy stores
1.Customer reach is poor 2.Low brand recall and limited global presence compared to market leaders Weakness 3.Product portfolio is not diverse
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3.Build more stores
1.Other toy stores 2.Television Threats 3.Outdoor games
Competition
1.Toys R Us Competitors 2.Hobby Town
doc_744841593.docx