Description
SWOT ANALYSIS OF MYSPACE
Myspace
Parent Company
Specific Media LLC
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Discover to be discovered; A Place for friends
A social networking websites which can function as a platform to share USP music and videos. It also has credible celebrity accounts
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected Positioning with friends and share videos and photos
SWOT Analysis
1. Celebrity profiles are credible on MySpace 2. A good platform for entertainment and music 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users 5. Available in over 15 languages globally and has over 30 million Strength members
1. Innovations not in line with customer demand and expectations 2. Losing out to competition quickly 3. Prone to hacking and fake accounts 4. Accessibility, reliability and security; social and cultural issues Weakness caused a problem from the brand
1. The markets devoid of internet 2. To have more credible celebrity profiles Opportunity 3. Integrate with more telecom operators or similar companies
1. Competitors present in market 2. New upcoming social networking websites Threats 3. Fake accounts and hacking instances
Competition
1. Twitter 2. Facebook 3. Google+ Competitors 4. Orkut
doc_181734225.docx
SWOT ANALYSIS OF MYSPACE
Myspace
Parent Company
Specific Media LLC
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Discover to be discovered; A Place for friends
A social networking websites which can function as a platform to share USP music and videos. It also has credible celebrity accounts
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected Positioning with friends and share videos and photos
SWOT Analysis
1. Celebrity profiles are credible on MySpace 2. A good platform for entertainment and music 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users 5. Available in over 15 languages globally and has over 30 million Strength members
1. Innovations not in line with customer demand and expectations 2. Losing out to competition quickly 3. Prone to hacking and fake accounts 4. Accessibility, reliability and security; social and cultural issues Weakness caused a problem from the brand
1. The markets devoid of internet 2. To have more credible celebrity profiles Opportunity 3. Integrate with more telecom operators or similar companies
1. Competitors present in market 2. New upcoming social networking websites Threats 3. Fake accounts and hacking instances
Competition
1. Twitter 2. Facebook 3. Google+ Competitors 4. Orkut
doc_181734225.docx