Description
SWOT ANALYSIS OF MYER
Myer
Parent Company
Myer Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Myer is my store
USP
Mid to high range stores STP
Segment
Price conscious group targeted departmental store
Target Group
Middle class and upper middle class individuals
Positioning
Styles and quality SWOT Analysis
1.Australian chain of upscale mid to high range departmental store 2.Myer has stores in all Australian states and the Australian Capital Territory 3.Variety of brands in affordable price gives consumer a lot of choices 4. Strong brand presence and reputation in Australia Strength 5. Customer-focused service
1. Undeveloped distribution channel which serves only in some locations in Australia 2.Retail area prices are increasing still it has inadequate usage of area in showroom 3.Target consumers are present only in Australia and no global Weakness presence
1.Foreign players are dominating retail sector so opportunity to tie up with these players 2.Opportunity to increase footfalls by exploring innovative promotional strategies 3.Enhance in showroom performance by effective use of staff Opportunity members
1. Consumer preferences are changing also lifestyle changing day by day 2.Customer are very much cautious about spending as disposable income decreasing due to slowdown Threats 3.Difficult to target all segments of society Competition
1.David Jones Limited 2.Harris Scarfe 3.Kmart Australia Competitors 4.Target Australia
doc_391035212.docx
SWOT ANALYSIS OF MYER
Myer
Parent Company
Myer Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Myer is my store
USP
Mid to high range stores STP
Segment
Price conscious group targeted departmental store
Target Group
Middle class and upper middle class individuals
Positioning
Styles and quality SWOT Analysis
1.Australian chain of upscale mid to high range departmental store 2.Myer has stores in all Australian states and the Australian Capital Territory 3.Variety of brands in affordable price gives consumer a lot of choices 4. Strong brand presence and reputation in Australia Strength 5. Customer-focused service
1. Undeveloped distribution channel which serves only in some locations in Australia 2.Retail area prices are increasing still it has inadequate usage of area in showroom 3.Target consumers are present only in Australia and no global Weakness presence
1.Foreign players are dominating retail sector so opportunity to tie up with these players 2.Opportunity to increase footfalls by exploring innovative promotional strategies 3.Enhance in showroom performance by effective use of staff Opportunity members
1. Consumer preferences are changing also lifestyle changing day by day 2.Customer are very much cautious about spending as disposable income decreasing due to slowdown Threats 3.Difficult to target all segments of society Competition
1.David Jones Limited 2.Harris Scarfe 3.Kmart Australia Competitors 4.Target Australia
doc_391035212.docx