Description
SWOT ANALYSIS OF MUTTPOP
Muttpop
Parent Company
Muttpop
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Lucha Libre inspired toys
STP
Segment
Children and kids toys and games
Target Group
Children (6-14 years) with preference for vinyl toys
Positioning
Designer vinyl toys
SWOT Analysis
1. Designer toy making company, a niche market 2. Popular toy characters with complete stories 3. Periodic introduction of new toys with variations 4. Focuses on a niche market and holds a high value for its products as Strength its products are mainly used as special collectors edition
1. Low online presence compared to international brands 2. Low focus on marketing and branding Weakness 3. Global geogrpahic presence is low due to limited market reach
1. Can focus on market expansion in emerging economies 2. Can position its products as vintage collection as well Opportunity 3. Can concentrate on marketing with new campaigns
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.BifBangPow
2.Bandai
doc_525576091.docx
SWOT ANALYSIS OF MUTTPOP
Muttpop
Parent Company
Muttpop
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Lucha Libre inspired toys
STP
Segment
Children and kids toys and games
Target Group
Children (6-14 years) with preference for vinyl toys
Positioning
Designer vinyl toys
SWOT Analysis
1. Designer toy making company, a niche market 2. Popular toy characters with complete stories 3. Periodic introduction of new toys with variations 4. Focuses on a niche market and holds a high value for its products as Strength its products are mainly used as special collectors edition
1. Low online presence compared to international brands 2. Low focus on marketing and branding Weakness 3. Global geogrpahic presence is low due to limited market reach
1. Can focus on market expansion in emerging economies 2. Can position its products as vintage collection as well Opportunity 3. Can concentrate on marketing with new campaigns
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.BifBangPow
2.Bandai
doc_525576091.docx