Description
SWOT ANALYSIS OF MURLI INDUSTRIES LTD
Murli Industries Limited
Parent Company
Murli Industries Limited
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Freshness and purity
STP
Segment
Food processing segment
Target Group
Middle-class and low end restaurants and households
Positioning
High quality products at cheaper rates
SWOT Analysis
1. Extensive market research on consumer taste preferences and consumer friendly packages 2. Reach in 20 states in India 3. Commissioning of two Captive co-generation Power Units with combined capacity of 18 MW 4. Recognized as a market force supplying agro-products, paper and power thereby catering to a cross-section of the society with the cement plant further reinforcing the image as the supplier of Strength premium products.
1.Limited brand recall and lesser market share 2.Limited market penetration Weakness 3.Low advertising and visibility
1.Increase its presence in international market 2.Focus on branding Opportunity 3.Demand for solvents is increasing
1. Increased competition from local and regional players Threats 2.Increase in duty on products exported
Competition
1.Anik Industries 2. Agro tech Foods Competitors 3. KS Oils
doc_916702520.docx
SWOT ANALYSIS OF MURLI INDUSTRIES LTD
Murli Industries Limited
Parent Company
Murli Industries Limited
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Freshness and purity
STP
Segment
Food processing segment
Target Group
Middle-class and low end restaurants and households
Positioning
High quality products at cheaper rates
SWOT Analysis
1. Extensive market research on consumer taste preferences and consumer friendly packages 2. Reach in 20 states in India 3. Commissioning of two Captive co-generation Power Units with combined capacity of 18 MW 4. Recognized as a market force supplying agro-products, paper and power thereby catering to a cross-section of the society with the cement plant further reinforcing the image as the supplier of Strength premium products.
1.Limited brand recall and lesser market share 2.Limited market penetration Weakness 3.Low advertising and visibility
1.Increase its presence in international market 2.Focus on branding Opportunity 3.Demand for solvents is increasing
1. Increased competition from local and regional players Threats 2.Increase in duty on products exported
Competition
1.Anik Industries 2. Agro tech Foods Competitors 3. KS Oils
doc_916702520.docx