Description
SWOT ANALYSIS OF MUNSINGWEAR
Munsingwear
Parent Company
Perry Ellis International
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Best in class
A brand with a rich history of Being innovative and producing quality USP apparel to different sectors of people. STP
Men and women who want elegancy in their apparel, with a smart casual touch to it. Golfers and Tennis players who prefer custom made Segment wear.
Target Group
Young Men and women from the upper middle class
A smart value brand with distinctive styling and fine cotton surprisingly Positioning at an affordable price. SWOT Analysis
1. The brand has a very high brand heritage and employs over 1200 employees all around the world. 2. The brand holds the patent for producing the first ever itch less undergarments in the world. 3. The company produced one of the first full pressures, anti gravity suits for the US navy and pilots. 4. The brand’s innovativeness showed throughout the century from the blending of nylon with cotton for re-enforced neck and leg openings. 5. The company produced suits for the Gemini Space expedition. 6. The company expanded into the sports section and produced the Strength first ever-underarmgusset, which is widely used in golf today.
7. The brand also provides custom-made apparel to tennis and golf professionals, which gives the customers a personal feel to the product. 8. The brand has subset brands in fashion like the old penguin, which produces all kinds of apparel for men and women.
1.Less of promotional activities to promote the product as compared to industry leaders Weakness 2. Brand awareness and recall is limited globally
1.Expansion into the Asia-pacific region, especially southeast Asian Countries. 2.Backward Integration by entering into production of apparel for Opportunity upcoming sport clothing companies.
1.Raw material prices for cotton increasing in the USA 2.Increasing competition from brands like Abercrombie and Fitch, H&M Threats is increasing more than ever. Competition
1. GANT USA 2. PING Competitors 3. H&M
doc_847013369.docx
SWOT ANALYSIS OF MUNSINGWEAR
Munsingwear
Parent Company
Perry Ellis International
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Best in class
A brand with a rich history of Being innovative and producing quality USP apparel to different sectors of people. STP
Men and women who want elegancy in their apparel, with a smart casual touch to it. Golfers and Tennis players who prefer custom made Segment wear.
Target Group
Young Men and women from the upper middle class
A smart value brand with distinctive styling and fine cotton surprisingly Positioning at an affordable price. SWOT Analysis
1. The brand has a very high brand heritage and employs over 1200 employees all around the world. 2. The brand holds the patent for producing the first ever itch less undergarments in the world. 3. The company produced one of the first full pressures, anti gravity suits for the US navy and pilots. 4. The brand’s innovativeness showed throughout the century from the blending of nylon with cotton for re-enforced neck and leg openings. 5. The company produced suits for the Gemini Space expedition. 6. The company expanded into the sports section and produced the Strength first ever-underarmgusset, which is widely used in golf today.
7. The brand also provides custom-made apparel to tennis and golf professionals, which gives the customers a personal feel to the product. 8. The brand has subset brands in fashion like the old penguin, which produces all kinds of apparel for men and women.
1.Less of promotional activities to promote the product as compared to industry leaders Weakness 2. Brand awareness and recall is limited globally
1.Expansion into the Asia-pacific region, especially southeast Asian Countries. 2.Backward Integration by entering into production of apparel for Opportunity upcoming sport clothing companies.
1.Raw material prices for cotton increasing in the USA 2.Increasing competition from brands like Abercrombie and Fitch, H&M Threats is increasing more than ever. Competition
1. GANT USA 2. PING Competitors 3. H&M
doc_847013369.docx