Description
SWOT ANALYSIS OF MUMBAI INDIANS
Mumbai Indians
Parent Company
Reliance Industries Limited
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Duniya Hila Denge (English- We will rock the world)
USP
Boasts of a great team with the best players in the cricket fraternity
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Mumbai Indians has the potential to fight against the world
SWOT Analysis
1.Strong brand name in IPL India being 2nd highest brand value 2.Excellent marketing and high quality merchandising 3.Good financial position and high brand loyalty 4.Wankhede Stadium can accommodate over 35,000 spectators 5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Strength Kingfisher, MSN
1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value Weakness 2.High popularity in India but still unable to tap international audience
1.Mumbai Indians need to perform better to improve brand value Opportunity 2.Need to tap more young domestic players for better performance
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_388792361.docx
SWOT ANALYSIS OF MUMBAI INDIANS
Mumbai Indians
Parent Company
Reliance Industries Limited
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Duniya Hila Denge (English- We will rock the world)
USP
Boasts of a great team with the best players in the cricket fraternity
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Mumbai Indians has the potential to fight against the world
SWOT Analysis
1.Strong brand name in IPL India being 2nd highest brand value 2.Excellent marketing and high quality merchandising 3.Good financial position and high brand loyalty 4.Wankhede Stadium can accommodate over 35,000 spectators 5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Strength Kingfisher, MSN
1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value Weakness 2.High popularity in India but still unable to tap international audience
1.Mumbai Indians need to perform better to improve brand value Opportunity 2.Need to tap more young domestic players for better performance
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_388792361.docx