Description
SWOT ANALYSIS OF MUKTA ARTS
Mukta Arts
Parent Company
Mukta Arts
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Experience Certainty
USP
Multiplex movie-watching experience at budget rates
STP
Segment
Off-beat movie enthusiasts
Target Group
Urban individuals seeking entertainment through movies and cinema
Positioning
Regional and Hindi films with contemporary touch
SWOT Analysis
1. Proven Strength in content creation and distribution 2. Diversified business to cinemas and real estate 3. Creative Personnel and regular supply of creativity from in-house Whistling Woods International 4. Legacy of having produced good movies with known big stars 5. Good brand value and presence which impacts the revenues Strength positively
1.Over dependence on Subash Ghai and Team and heavy focus on film production Weakness 2. Limited penetration into TV Content
1. Great opportunities in animation, 3D Content 2. Alliance with foreign production houses to finance big projects Opportunity 3. TV content provides huge scope which can be tapped
1. International Players and Media Corporates entering sector 2. Vertical integration by many big production companies on back of Threats funding
Competition
1. Balaji Telefilms 2.Yash Raj Films YRF Competitors 3. Red Chillies and Entertainment
doc_637949263.docx
SWOT ANALYSIS OF MUKTA ARTS
Mukta Arts
Parent Company
Mukta Arts
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Experience Certainty
USP
Multiplex movie-watching experience at budget rates
STP
Segment
Off-beat movie enthusiasts
Target Group
Urban individuals seeking entertainment through movies and cinema
Positioning
Regional and Hindi films with contemporary touch
SWOT Analysis
1. Proven Strength in content creation and distribution 2. Diversified business to cinemas and real estate 3. Creative Personnel and regular supply of creativity from in-house Whistling Woods International 4. Legacy of having produced good movies with known big stars 5. Good brand value and presence which impacts the revenues Strength positively
1.Over dependence on Subash Ghai and Team and heavy focus on film production Weakness 2. Limited penetration into TV Content
1. Great opportunities in animation, 3D Content 2. Alliance with foreign production houses to finance big projects Opportunity 3. TV content provides huge scope which can be tapped
1. International Players and Media Corporates entering sector 2. Vertical integration by many big production companies on back of Threats funding
Competition
1. Balaji Telefilms 2.Yash Raj Films YRF Competitors 3. Red Chillies and Entertainment
doc_637949263.docx