Description
SWOT ANALYSIS OF MUDRA COMMUNICATION
Mudra Communications Parent Company Category Sector Tagline/ Slogan Omnicon Group Advertising, communications and brand management Advertising India’s largest integrated marketing communications and services network STP Segment Corporate Organizations Well-established organizations in need of Marketing communications agency Three agencies, six specialist groups and eleven strategic business units offer their expertise under four disciplines SWOT Analysis 1. Strong network in India 2. Strong workforce of 1100 employees 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Expertise and experienced workforce 1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited 1.Online advertising is a new source of revenue Opportunity 2.Adapting new strategies for market research brings in more
USP
Target Group
Positioning
revenues 3.Decentralised decision making is helpful as local marketing needs vary from one region to another 1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry Competition 1.WPP group 2.Publicis Group 3.Interpublic Group
Competitors
doc_406023977.docx
SWOT ANALYSIS OF MUDRA COMMUNICATION
Mudra Communications Parent Company Category Sector Tagline/ Slogan Omnicon Group Advertising, communications and brand management Advertising India’s largest integrated marketing communications and services network STP Segment Corporate Organizations Well-established organizations in need of Marketing communications agency Three agencies, six specialist groups and eleven strategic business units offer their expertise under four disciplines SWOT Analysis 1. Strong network in India 2. Strong workforce of 1100 employees 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Expertise and experienced workforce 1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited 1.Online advertising is a new source of revenue Opportunity 2.Adapting new strategies for market research brings in more
USP
Target Group
Positioning
revenues 3.Decentralised decision making is helpful as local marketing needs vary from one region to another 1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry Competition 1.WPP group 2.Publicis Group 3.Interpublic Group
Competitors
doc_406023977.docx