Description
SWOT ANALYSIS OF MUDD
Mudd
Parent Company
Iconix Brand group
Category
Apparel and accessories(denim and footwear)
Sector
Lifestyle and Retail
Tagline/ Slogan
My Style is My Style
USP
Affordable flair leg jeans STP
Segment
Fashion savvy teenage girl
Target Group
Young girls, teenagers and women
Positioning
Affordable SWOT Analysis
1.Presence in many stores in the United States, recently became exclusive at Kohl’s store 2.Product categories from shoes, eyewear, jewelry, bags as well as clothing 3.Innovative advertising which differentiates it with other brands 4.succeeded at creating a gold standard for teenage dress wear Strength 5. High Brand awareness among target audience
1.Aggressive marketing from other big brands Weakness 2.dependence on Kohl’s promotions
1. Expansion through franchising Opportunity 2. International expansion in developing countries like India, Europe
etc. 3. Population and economy growth and development 4. Marketing through internet especially on social websites
1.Other departmental stores such as JCPenney represent direct and serious competition to kohl’s store 2.Due to rapid growth in retailing there could be problem of employee shortage 3. Opening up of economy for free entry to other foreign players Threats 4. increase in cost of raw material increases overall cost Competition
1.Aeropostale 2.dELiAs 3.Dieselt Competitors 4. The Gap
doc_775417596.docx
SWOT ANALYSIS OF MUDD
Mudd
Parent Company
Iconix Brand group
Category
Apparel and accessories(denim and footwear)
Sector
Lifestyle and Retail
Tagline/ Slogan
My Style is My Style
USP
Affordable flair leg jeans STP
Segment
Fashion savvy teenage girl
Target Group
Young girls, teenagers and women
Positioning
Affordable SWOT Analysis
1.Presence in many stores in the United States, recently became exclusive at Kohl’s store 2.Product categories from shoes, eyewear, jewelry, bags as well as clothing 3.Innovative advertising which differentiates it with other brands 4.succeeded at creating a gold standard for teenage dress wear Strength 5. High Brand awareness among target audience
1.Aggressive marketing from other big brands Weakness 2.dependence on Kohl’s promotions
1. Expansion through franchising Opportunity 2. International expansion in developing countries like India, Europe
etc. 3. Population and economy growth and development 4. Marketing through internet especially on social websites
1.Other departmental stores such as JCPenney represent direct and serious competition to kohl’s store 2.Due to rapid growth in retailing there could be problem of employee shortage 3. Opening up of economy for free entry to other foreign players Threats 4. increase in cost of raw material increases overall cost Competition
1.Aeropostale 2.dELiAs 3.Dieselt Competitors 4. The Gap
doc_775417596.docx