Description
SWOT ANALYSIS OF MTV
MTV
Parent Company
MTV Networks (Viacom)
Category
Music Channel
Sector
Media and Entertainment
Tagline/ Slogan
Stay Raw; I want my MTV; MTV is here
USP
Reality shows and music for the youth
STP
Segment
15+ to early 30s (Male and Female)
Target Group
Individual, SEC A,B
Positioning
A channel for the youngsters who like to be raw and who love music
SWOT Analysis
1. Channel has tremendous viewership globally 2. Raw reality shows made specially for youth 3. Nice hold over college going crowd 4.Merchandising also promotes the brand equity 5.Broadcasted in over 50 countries across the globe Strength 6.Organises the popular MTV Music awards
1.Censorship issues over bold programs Weakness 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility Opportunity 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs Threats 2. Broadcasting Contents Complaint Council (BCCC)
Competition
1. Channel V Competitors 2. Youtube 3. Internet music sites
4. UTV Bindaas
doc_959289689.docx
SWOT ANALYSIS OF MTV
MTV
Parent Company
MTV Networks (Viacom)
Category
Music Channel
Sector
Media and Entertainment
Tagline/ Slogan
Stay Raw; I want my MTV; MTV is here
USP
Reality shows and music for the youth
STP
Segment
15+ to early 30s (Male and Female)
Target Group
Individual, SEC A,B
Positioning
A channel for the youngsters who like to be raw and who love music
SWOT Analysis
1. Channel has tremendous viewership globally 2. Raw reality shows made specially for youth 3. Nice hold over college going crowd 4.Merchandising also promotes the brand equity 5.Broadcasted in over 50 countries across the globe Strength 6.Organises the popular MTV Music awards
1.Censorship issues over bold programs Weakness 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility Opportunity 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs Threats 2. Broadcasting Contents Complaint Council (BCCC)
Competition
1. Channel V Competitors 2. Youtube 3. Internet music sites
4. UTV Bindaas
doc_959289689.docx