Description
SWOT ANALYSIS OF MTS
MTS
Parent Company
MTS
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
A step ahead
USP
Named as one of the brands and Top 100 Most Powerful Brands
STP
Segment
Middle and upper middle class
Target Group
Residence, students, housewives, working professionals
Positioning
One of the best
SWOT Analysis
Strength
1.Extending offerings like fixed broadband, pay tv, content and entertainment services 2.Strong brand name and visibility
Weakness
1.Only CDMA; no GSM 2.Lacking efficient global operations
Opportunity
1.Extending market to different countries 2.Tapping newer markets
Threats
1.Licensing considering regulations for international entrant 2.Mobile Number portability
Competition
Competitors
1.Airtel 2.Vodafone 3.Idea
doc_406384028.docx
SWOT ANALYSIS OF MTS
MTS
Parent Company
MTS
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
A step ahead
USP
Named as one of the brands and Top 100 Most Powerful Brands
STP
Segment
Middle and upper middle class
Target Group
Residence, students, housewives, working professionals
Positioning
One of the best
SWOT Analysis
Strength
1.Extending offerings like fixed broadband, pay tv, content and entertainment services 2.Strong brand name and visibility
Weakness
1.Only CDMA; no GSM 2.Lacking efficient global operations
Opportunity
1.Extending market to different countries 2.Tapping newer markets
Threats
1.Licensing considering regulations for international entrant 2.Mobile Number portability
Competition
Competitors
1.Airtel 2.Vodafone 3.Idea
doc_406384028.docx