Description
SWOT ANALYSIS OF MSN
MSN
Parent Company
Microsoft
Category
Website- Search Engine
Sector
Media and Entertainment
Tagline/ Slogan
More than an impression
USP
An assortment of internet sites and services provided by Microsoft
STP
Segment
Internet utilizing computer users
Internet users inclined towards multimedia and internet users through Target Group dial-up connection
Positioned as a dial-up internet service provider and assortment of Positioning websites as well as multimedia services
SWOT Analysis
1.One of the early market entrants with strong backing of brand Microsoft 2. Constant expansion of services offered 3. Offers a wide range of services like messenger, news, search etc. 4. A wide customer base early entry and trusted parent company 5. One of the most all-time popular internet website 6. Services like HotMail, MSN Messenger, MSN Explorer are popular Strength sub-brands of MSN
1. No key differentiator feature compared to competitors 2.Absence in physical markets leading to restricted reach to masses Weakness 3. Unable to include innovative advancements
1. The markets devoid of internet 2.Integrating more social websites and mobile service providers Opportunity 3.The present customers of Microsoft products and services
1. Competitors present in the market 2.Upcoming dedicated websites single service like e-mail or news Threats 3. New innovations in contemporary competitors
Competition
1.Google 2.Yahoo Competitors 3. AOL
doc_874020759.docx
SWOT ANALYSIS OF MSN
MSN
Parent Company
Microsoft
Category
Website- Search Engine
Sector
Media and Entertainment
Tagline/ Slogan
More than an impression
USP
An assortment of internet sites and services provided by Microsoft
STP
Segment
Internet utilizing computer users
Internet users inclined towards multimedia and internet users through Target Group dial-up connection
Positioned as a dial-up internet service provider and assortment of Positioning websites as well as multimedia services
SWOT Analysis
1.One of the early market entrants with strong backing of brand Microsoft 2. Constant expansion of services offered 3. Offers a wide range of services like messenger, news, search etc. 4. A wide customer base early entry and trusted parent company 5. One of the most all-time popular internet website 6. Services like HotMail, MSN Messenger, MSN Explorer are popular Strength sub-brands of MSN
1. No key differentiator feature compared to competitors 2.Absence in physical markets leading to restricted reach to masses Weakness 3. Unable to include innovative advancements
1. The markets devoid of internet 2.Integrating more social websites and mobile service providers Opportunity 3.The present customers of Microsoft products and services
1. Competitors present in the market 2.Upcoming dedicated websites single service like e-mail or news Threats 3. New innovations in contemporary competitors
Competition
1.Google 2.Yahoo Competitors 3. AOL
doc_874020759.docx