Description
SWOT ANALYSIS OF MRO-TEK
MRO-TEK
Parent Company
MRO-TEK Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Integrating next generation networks
USP
Pricing for service and products
STP
Segment
Companies requiring network solutions and products
Network providers, IT and ITES providers, Government Institutes, Financial institutions, Institutions requiring TDM, Wireless, Ethernet Target Group products
Positioning
Global solution architects in the carrier grade access technologies
SWOT Analysis
1. Strong manufacturing base with the engineering skills to make value-added products suiting to the needs of the regional environment 2. Largest distributor of networking product in country 3. Sales support and after sales service Strength 4. Good brand reputation in the industry
1. Most of the revenue from country, inability to get many global clients 2. Brand recall is lesser as advertising activity is lesser than Weakness competition
1. Indian, SAARC, Malaysia and African markets are the main focus areas 2. Growing telecom market Opportunity 3. Increasing demand of communication network globally
1. Big time vendors 2. Low margins left for network providers Threats 3. Increasing competition with companies coming up as complete
solution providers in network and IT
Competition
1. Compuage Infocom 2. TVS Electronics 3. Euro Multivision 4. CMC Ltd. 5. HCL info Competitors 6. S Mobility
doc_510905941.docx
SWOT ANALYSIS OF MRO-TEK
MRO-TEK
Parent Company
MRO-TEK Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Integrating next generation networks
USP
Pricing for service and products
STP
Segment
Companies requiring network solutions and products
Network providers, IT and ITES providers, Government Institutes, Financial institutions, Institutions requiring TDM, Wireless, Ethernet Target Group products
Positioning
Global solution architects in the carrier grade access technologies
SWOT Analysis
1. Strong manufacturing base with the engineering skills to make value-added products suiting to the needs of the regional environment 2. Largest distributor of networking product in country 3. Sales support and after sales service Strength 4. Good brand reputation in the industry
1. Most of the revenue from country, inability to get many global clients 2. Brand recall is lesser as advertising activity is lesser than Weakness competition
1. Indian, SAARC, Malaysia and African markets are the main focus areas 2. Growing telecom market Opportunity 3. Increasing demand of communication network globally
1. Big time vendors 2. Low margins left for network providers Threats 3. Increasing competition with companies coming up as complete
solution providers in network and IT
Competition
1. Compuage Infocom 2. TVS Electronics 3. Euro Multivision 4. CMC Ltd. 5. HCL info Competitors 6. S Mobility
doc_510905941.docx